Sotheby’s Brand: Print, Digital & Packaging
2018
Sotheby’s Identity design is a powerful form of communication. More than any other visual element it is the face Sotheby’s shows the world. Leading Sotheby’s Creative team, we created an effective visual identity program that strives for clarity (through unity, consistency, and hierarchy) to be easily understood, and liveliness so as to remain memorable. The visual identity program for Sotheby’s both solidifies and amplifies Sotheby’s role as the leader in the global luxury art market.
The Sotheby’s wordmark was designed by Pentagram in 2014 and is the core expression of Sotheby’s graphic identity that consumers and business associates recognize and connect with the Sotheby’s brand. The Sotheby’s wordmark is the foundation for all other organization identifiers. Navy blue and Yves Kline blue are the defining colors of the Sotheby’s brand and are dominant in most communications. Blue captivates by signaling Sotheby’s rich heritage, enduring sophistication, and privileged access to the best the world has to offer. The Sotheby’s typographic system is comprised of three typeface families: Benton Sans, Mercury, and Freight.
Sotheby’s Mission Statement as developed by TBWA\London in 2015: “The world today is full of art and beautiful objects. And, more and more places to sell, acquire and experience. But not all these places are created equal. For there is a place in the world with a 275-year living legacy dedicated to the love of collectors and collecting. A Global Home for the Collector that is Always On with Unparalleled Expertise, Extraordinary Objects, and Exceptional Access to enrich the collectors’ passion and pursuit. And demonstrate the opportunity for creating superior value for the consignor. Sotheby’s. Collectors gather here.”
Creative Directors: Sandra Burch and Liz Thorp, Sotheby’s; Toti Arnós, Gangverk; Art Director: Christina Freyss; Designers: Christina Freyss, Justin Petry; Marketing Directors: Jacqueline King, Kathryn Zabik; Chief Marketing & Digital Officer: David Goodman; Production Manager: Sotheby’s - FMG Stephen Stanger; Vendors: Various including IPL Packaging Glen Broomberg; and Gainerie 91
