Dances Patrelle Website
2021
Founded in 1988 by Francis Patrelle, Dances Patrelle is a not-for-profit ballet company in NYC, renowned for nurturing a profound love of dance. Our mission celebrates dramatic ballet, catering to aspiring dancers and ballet enthusiasts alike. Our annual highlight, The Yorkville Nutcracker, has delighted audiences for over 27 years.
Branding Transformation: In 2020, Sandra's addition to our Board marked a pivotal rebranding phase, focusing on enhancing our digital presence. We revamped our website and branding, aligning our online identity with our reputation as a premier dramatic ballet company. Through strategic SEO and social media marketing, we've strengthened our engagement with the ballet community and beyond.
Our refreshed brand and digital strategy reflect our dedication to excellence in ballet, ensuring Dances Patrelle remains a cherished part of New York City’s cultural landscape.
URL: dancespatrelle.org; Client: Dances Patrelle; Artistic Director & Choreographer: Francis Patrelle; Creative Director: Sandra Burch; Co-Presidents: Simone Zeko, Sandra Burch; Managing Director: Justin Allen; Editors: Justin Allen, Alexanndra Ontra; Photographers: Rosalie O'Connor Photography, Eduardo PATINO.NYC; Website Platform: WIX
