Sotheby's IAB Switzerland Poster

Sotheby's IAB Switzerland Invitation Poster
2015

The assignment was to create a unique welcome packet for Sotheby's International Advisory Board and staff members outlining their exciting 7-day winter trip to some of Switzerland's most prominent private and cultural institutions and collections.

Following a minimalist approach of the Swiss poster design from the 1940s and 1950s — simple style, bold use of color, strong use of grids, sans-serif typography — we created an asymmetrical layout that combined typography and photography as a means of visual communication. The final product was a poster, which folded into a square for mailing.

Client: Sotheby’s International Advisory Board; Designers: Catalina Monguillot; Sandra Burch; Creative Direction: Sandra Burch; Department Chairmen: Beatrice Stern; Hugh Hildesley; Assistant Account Executive: Jessica Crenshaw; Marketing Managers: Robert Chew, Mike Kruse; Production Manager: Sotheby’s - Spire Stephen Stanger; Printer: Kirkwood Printing Craig Wenrich; Photo Retouching: Marc Fournier; Image Source: Flicker; Photography: Scott Elam