POSY Floral Design Branding
2020
Design logo and brand identity for POSY Floral Design, a New York City-based floral design studio dedicated to creating beautiful arrangements, each uniquely tailored to their clients’ visions and needs. Their goal is to share their artistry and creativity, using the highest quality, seasonal, and, whenever possible, local materials to create bespoke gifts and memorable events with the magic of flowers. The logo should be able to stand on its own and work on the existing website posyflowers.com, as well as applied to delivery box packaging, business cards, thank you notecards, email communication, and social media. The logo must include the Latvian sun symbol. Color exploration should include gray, platinum gold, black and white.
With two decades of experience, POSY’s team has become one of the most sought-after and well-respected multi-event floral design houses in the city. POSY’s clients include the world's leading industry professionals in fashion, publishing, design, art, and architecture. Clients include Hearst Corporation, Conde Nast, HBO, Christian Louboutin, KKR, Peter Marino, Foster + Partners.
Client: POSY Floral Design; Marketing Director & Project Manager: Claudia Paradelo; Creative Director & Designer: Sandra Burch
